{"id":3548,"date":"2026-06-23T14:39:48","date_gmt":"2026-06-23T14:39:48","guid":{"rendered":"https:\/\/www.decisionmagazine.co.uk\/?page_id=3548"},"modified":"2026-07-13T09:56:04","modified_gmt":"2026-07-13T09:56:04","slug":"home","status":"publish","type":"page","link":"https:\/\/www.decisionmagazine.co.uk\/","title":{"rendered":"Home"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3548\" class=\"elementor elementor-3548\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fed6ede elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fed6ede\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-49d7b35\" data-id=\"49d7b35\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d3a2113 elementor-widget__width-initial elementor-widget elementor-widget-video\" data-id=\"d3a2113\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=LRE2mt5pzKY&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ce90470\" data-id=\"ce90470\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b9464fb elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"b9464fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.decisionmagazine.co.uk\/?page_id=3643\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"648\" height=\"1024\" src=\"https:\/\/www.decisionmagazine.co.uk\/wp-content\/uploads\/2026\/07\/Whats-it-all-about-Image-648x1024.jpg\" class=\"attachment-large size-large wp-image-3698\" alt=\"\" srcset=\"https:\/\/www.decisionmagazine.co.uk\/wp-content\/uploads\/2026\/07\/Whats-it-all-about-Image-648x1024.jpg 648w, https:\/\/www.decisionmagazine.co.uk\/wp-content\/uploads\/2026\/07\/Whats-it-all-about-Image-190x300.jpg 190w, https:\/\/www.decisionmagazine.co.uk\/wp-content\/uploads\/2026\/07\/Whats-it-all-about-Image.jpg 744w\" sizes=\"(max-width: 648px) 100vw, 648px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b4afc41 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b4afc41\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f043e6\" data-id=\"7f043e6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b512b1 elementor-widget elementor-widget-spacer\" data-id=\"4b512b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-362cc80 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"362cc80\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4fef4c0\" data-id=\"4fef4c0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3624ab4 elementor-widget elementor-widget-image\" data-id=\"3624ab4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/indd.adobe.com\/view\/0c54fc62-5b00-4fc4-8d87-84a62f7b5473\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"686\" height=\"1024\" src=\"https:\/\/www.decisionmagazine.co.uk\/wp-content\/uploads\/2026\/06\/3D-digital-book-cover-with-download-3-686x1024.jpg\" class=\"attachment-large size-large wp-image-3557\" alt=\"\" srcset=\"https:\/\/www.decisionmagazine.co.uk\/wp-content\/uploads\/2026\/06\/3D-digital-book-cover-with-download-3-686x1024.jpg 686w, https:\/\/www.decisionmagazine.co.uk\/wp-content\/uploads\/2026\/06\/3D-digital-book-cover-with-download-3-201x300.jpg 201w, https:\/\/www.decisionmagazine.co.uk\/wp-content\/uploads\/2026\/06\/3D-digital-book-cover-with-download-3-768x1146.jpg 768w, https:\/\/www.decisionmagazine.co.uk\/wp-content\/uploads\/2026\/06\/3D-digital-book-cover-with-download-3.jpg 958w\" sizes=\"(max-width: 686px) 100vw, 686px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-aee7a85\" data-id=\"aee7a85\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f6916c6 elementor-widget elementor-widget-spacer\" data-id=\"f6916c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b40963 elementor-widget elementor-widget-heading\" data-id=\"3b40963\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">WOW!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c1c7c3 elementor-widget elementor-widget-heading\" data-id=\"9c1c7c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What AI Thinks \nIt Looks Like \nAs A Real Person<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d33087 elementor-widget elementor-widget-heading\" data-id=\"6d33087\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><br>It's probably only a matter of time before AI is able to assume a more recognisable human form. What better means of preparing ourselves than to find out by asking ChatGPT for a photograph of itself.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1782c21 elementor-widget elementor-widget-heading\" data-id=\"1782c21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/indd.adobe.com\/view\/7b8cf8ac-014f-4f61-878c-f1226d63b38d\" target=\"_blank\"><br>Click here to read this article<br><\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dfc501f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dfc501f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-944f339\" data-id=\"944f339\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e167206 elementor-widget elementor-widget-spacer\" data-id=\"e167206\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4a2e3e4 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4a2e3e4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-be03857\" data-id=\"be03857\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c7eafa3 elementor-widget elementor-widget-heading\" data-id=\"c7eafa3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\">LATEST ARTICLES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01a029c elementor-widget elementor-widget-heading\" data-id=\"01a029c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Click on titles to read<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb8db3b elementor-widget elementor-widget-spacer\" data-id=\"fb8db3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9be8aee elementor-widget elementor-widget-heading\" data-id=\"9be8aee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/indd.adobe.com\/view\/c9a0df6a-3f8d-4fa0-9b27-0948562d9d38\" target=\"_blank\">KEEPING EVERYONE ON THE SAME PAGE<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2376450 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2376450\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0218757\" data-id=\"0218757\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e0c0ea elementor-widget elementor-widget-image\" data-id=\"1e0c0ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"291\" src=\"https:\/\/www.decisionmagazine.co.uk\/wp-content\/uploads\/2026\/06\/Pic-Ronnie-George-copy-300x291.jpg\" class=\"attachment-medium size-medium wp-image-3562\" alt=\"\" srcset=\"https:\/\/www.decisionmagazine.co.uk\/wp-content\/uploads\/2026\/06\/Pic-Ronnie-George-copy-300x291.jpg 300w, https:\/\/www.decisionmagazine.co.uk\/wp-content\/uploads\/2026\/06\/Pic-Ronnie-George-copy.jpg 591w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e864673\" data-id=\"e864673\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0486c7b elementor-widget elementor-widget-text-editor\" data-id=\"0486c7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">\u201cValues should define everything we want to encapsulate about us, and they have to be active; otherwise what happens is that they can begin to go missing. That\u2019s not because there isn\u2019t a desire to follow them anymore; it&#8217;s just they\u2019re not front of mind as they were.&#8221; Ronnie George, chief executive, Volution Group plc, shares his thoughts about building and sustaining a values driven business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdb0925 elementor-widget elementor-widget-spacer\" data-id=\"cdb0925\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2a49dc elementor-widget elementor-widget-heading\" data-id=\"a2a49dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/ef5f7e6d-1eee-4814-bd3a-c8eb4810547c.mlbtlr.com\/p2\/qCyGzHPKSHCws01v2OMvog\/9_4hhQZdRrC56O91fTbFFQ?contact_id=\" target=\"_blank\">Pragmatic From Every Angle<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fe058f6 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"fe058f6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a56df3d\" data-id=\"a56df3d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec7e5b4 elementor-widget elementor-widget-text-editor\" data-id=\"ec7e5b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u201cDon\u2019t imagine you are going to really change the world with the application you have developed &#8211; be content to be able to change some of the world for some of the people and maybe even then for only some of the time.&#8221; A conversation with Quentin Solt, technology entrepreneur, investor, non-exec, and corporate lawyer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cc17fdf\" data-id=\"cc17fdf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3352ce8 elementor-widget elementor-widget-image\" data-id=\"3352ce8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"591\" height=\"591\" src=\"https:\/\/www.decisionmagazine.co.uk\/wp-content\/uploads\/2026\/06\/Pic-Quentin-portrait-1-copy.jpg\" class=\"attachment-large size-large wp-image-3570\" alt=\"\" srcset=\"https:\/\/www.decisionmagazine.co.uk\/wp-content\/uploads\/2026\/06\/Pic-Quentin-portrait-1-copy.jpg 591w, https:\/\/www.decisionmagazine.co.uk\/wp-content\/uploads\/2026\/06\/Pic-Quentin-portrait-1-copy-300x300.jpg 300w, https:\/\/www.decisionmagazine.co.uk\/wp-content\/uploads\/2026\/06\/Pic-Quentin-portrait-1-copy-150x150.jpg 150w\" sizes=\"(max-width: 591px) 100vw, 591px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-26fa1a9 elementor-widget elementor-widget-spacer\" data-id=\"26fa1a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e7aa69 elementor-widget elementor-widget-heading\" data-id=\"6e7aa69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/indd.adobe.com\/view\/ac59ecf0-b051-487f-90de-c8690690210d\" target=\"_blank\">What Matters Most In A Family Business <\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-337863c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"337863c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e34838c\" data-id=\"e34838c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16514d3 elementor-widget elementor-widget-image\" data-id=\"16514d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"300\" src=\"https:\/\/www.decisionmagazine.co.uk\/wp-content\/uploads\/2026\/06\/Pic-Matthews-Jim-Matthews-copy-200x300.jpg\" class=\"attachment-medium size-medium wp-image-3572\" alt=\"\" srcset=\"https:\/\/www.decisionmagazine.co.uk\/wp-content\/uploads\/2026\/06\/Pic-Matthews-Jim-Matthews-copy-200x300.jpg 200w, https:\/\/www.decisionmagazine.co.uk\/wp-content\/uploads\/2026\/06\/Pic-Matthews-Jim-Matthews-copy.jpg 591w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-edb18ba\" data-id=\"edb18ba\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be4f126 elementor-widget elementor-widget-text-editor\" data-id=\"be4f126\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">\u201cYou want to know what I think is the most important part of the DNA of a family business? Trust. Because being family means you don&#8217;t have to play politics; there are none of the toxic components normally experienced in trying to climb the career ladder.&#8221;<\/p><p class=\"p1\">Jim Matthews, Managing Director of<span class=\"Apple-converted-space\">\u00a0 <\/span>HG Matthews and grandson of the founder explains how he believes that is achieved.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6c27fb elementor-widget elementor-widget-spacer\" data-id=\"f6c27fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57f2b72 elementor-widget elementor-widget-heading\" data-id=\"57f2b72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/indd.adobe.com\/view\/0779118f-ce16-4a50-9335-e324a30df756\" target=\"_blank\">The Forgotten Purpose Of Marketing<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-41f1c2b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"41f1c2b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-714db90\" data-id=\"714db90\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4154142 elementor-widget elementor-widget-text-editor\" data-id=\"4154142\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">\u201cMarketing has to change habits, a requirement which is often forgotten when there is a combined sales and marketing role, resulting in the focus being on the here and now, with all the attention on getting the leads in at the expense of long-term brand building.&#8221;<\/p><p class=\"p1\">Nick Haughton, brand director at Sapphire Balconies also reveals how<span class=\"Apple-converted-space\">\u00a0 <\/span>AI meant Winston Churchill helped him make a conference speech.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e8ec69d\" data-id=\"e8ec69d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6060af7 elementor-widget elementor-widget-image\" data-id=\"6060af7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"993\" height=\"750\" src=\"https:\/\/www.decisionmagazine.co.uk\/wp-content\/uploads\/2026\/06\/Pic-Sapphire-Nick-Haughton.jpg\" class=\"attachment-large size-large wp-image-3573\" alt=\"\" srcset=\"https:\/\/www.decisionmagazine.co.uk\/wp-content\/uploads\/2026\/06\/Pic-Sapphire-Nick-Haughton.jpg 993w, https:\/\/www.decisionmagazine.co.uk\/wp-content\/uploads\/2026\/06\/Pic-Sapphire-Nick-Haughton-300x227.jpg 300w, https:\/\/www.decisionmagazine.co.uk\/wp-content\/uploads\/2026\/06\/Pic-Sapphire-Nick-Haughton-768x580.jpg 768w\" sizes=\"(max-width: 993px) 100vw, 993px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-eebfc76 elementor-widget elementor-widget-spacer\" data-id=\"eebfc76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdbff6c elementor-widget elementor-widget-heading\" data-id=\"bdbff6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/indd.adobe.com\/view\/3eb277e0-6513-44b9-b34d-ae527c99b717\" target=\"_blank\">A Practical Approach To AI Engagement <\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-faa0c4e elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"faa0c4e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e33f1ea\" data-id=\"e33f1ea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e60a96 elementor-widget elementor-widget-image\" data-id=\"9e60a96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"240\" height=\"300\" src=\"https:\/\/www.decisionmagazine.co.uk\/wp-content\/uploads\/2026\/06\/Pic-Natasha-Frangos-240x300.jpg\" class=\"attachment-medium size-medium wp-image-3574\" alt=\"\" srcset=\"https:\/\/www.decisionmagazine.co.uk\/wp-content\/uploads\/2026\/06\/Pic-Natasha-Frangos-240x300.jpg 240w, https:\/\/www.decisionmagazine.co.uk\/wp-content\/uploads\/2026\/06\/Pic-Natasha-Frangos-819x1024.jpg 819w, https:\/\/www.decisionmagazine.co.uk\/wp-content\/uploads\/2026\/06\/Pic-Natasha-Frangos-768x960.jpg 768w, https:\/\/www.decisionmagazine.co.uk\/wp-content\/uploads\/2026\/06\/Pic-Natasha-Frangos.jpg 1053w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b5e5f00\" data-id=\"b5e5f00\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-02fba62 elementor-widget elementor-widget-text-editor\" data-id=\"02fba62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">\u201cIf someone puts their hand up, give them the go-ahead to investigate. It&#8217;s a practical means of achieving both engagement with an evaluation of what&#8217;s out there.&#8221; Natasha Frangos, Managing Partner of HaysMac shares her thinking.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e30a44 elementor-widget elementor-widget-spacer\" data-id=\"8e30a44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b9cb2c elementor-widget elementor-widget-heading\" data-id=\"3b9cb2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/indd.adobe.com\/view\/882c088b-2f4f-4530-b918-e4c704779c8f\" target=\"_blank\">Knowing Why As Well As How<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-033fbfd elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"033fbfd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cf75c01\" data-id=\"cf75c01\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79fb476 elementor-widget elementor-widget-text-editor\" data-id=\"79fb476\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">&#8220;Being authentic is part of what makes a business sustainable because it means it is being true to its stakeholders. And by sharing when things don\u2019t necessarily go to plan rather than saying nothing or covering them up, that will mean you can take your audience with you,\u201d maintains Zahra Afshar, head of legal, human rights and sustainability at family-owned Ahmad Tea.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-db1f7bb\" data-id=\"db1f7bb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f792b16 elementor-widget elementor-widget-image\" data-id=\"f792b16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"341\" height=\"533\" src=\"https:\/\/www.decisionmagazine.co.uk\/wp-content\/uploads\/2026\/06\/Pic-84-Ahmad-portrait.jpg\" class=\"attachment-large size-large wp-image-3575\" alt=\"\" srcset=\"https:\/\/www.decisionmagazine.co.uk\/wp-content\/uploads\/2026\/06\/Pic-84-Ahmad-portrait.jpg 341w, https:\/\/www.decisionmagazine.co.uk\/wp-content\/uploads\/2026\/06\/Pic-84-Ahmad-portrait-192x300.jpg 192w\" sizes=\"(max-width: 341px) 100vw, 341px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-0edb562 elementor-widget elementor-widget-spacer\" data-id=\"0edb562\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30a98cf elementor-widget elementor-widget-heading\" data-id=\"30a98cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/indd.adobe.com\/view\/362ab2d5-57ad-4cef-bee1-f01b9f6b16c4\" target=\"_blank\">How Significant A Risk Could This Be? <\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-acb92d1 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"acb92d1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-65f3a68\" data-id=\"65f3a68\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61eb0e2 elementor-widget elementor-widget-image\" data-id=\"61eb0e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"300\" src=\"https:\/\/www.decisionmagazine.co.uk\/wp-content\/uploads\/2026\/06\/Pic-PA-Simon-180x300.jpg\" class=\"attachment-medium size-medium wp-image-3576\" alt=\"\" srcset=\"https:\/\/www.decisionmagazine.co.uk\/wp-content\/uploads\/2026\/06\/Pic-PA-Simon-180x300.jpg 180w, https:\/\/www.decisionmagazine.co.uk\/wp-content\/uploads\/2026\/06\/Pic-PA-Simon-613x1024.jpg 613w, https:\/\/www.decisionmagazine.co.uk\/wp-content\/uploads\/2026\/06\/Pic-PA-Simon-768x1283.jpg 768w, https:\/\/www.decisionmagazine.co.uk\/wp-content\/uploads\/2026\/06\/Pic-PA-Simon.jpg 798w\" sizes=\"(max-width: 180px) 100vw, 180px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-39b85b0\" data-id=\"39b85b0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-decdae1 elementor-widget elementor-widget-text-editor\" data-id=\"decdae1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">\u201cNot being a business which is based on building a relationship with each of its customers, and its supply chain for that matter &#8211; now that would be a big risk in my mind. Relationships mean we can work more closely together, and the benefit is that we can all grow together.&#8221; Simon Escott, Managing Director of Portsmouth Aviation explains his thinking.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d7f89d elementor-widget elementor-widget-spacer\" data-id=\"1d7f89d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22adc25 elementor-widget elementor-widget-heading\" data-id=\"22adc25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/indd.adobe.com\/view\/31f44799-a564-410e-b225-aaf2f16a2d7c\" target=\"_blank\">Selling Seashells By The Seashore<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-17b5c4a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"17b5c4a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cea921c\" data-id=\"cea921c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac84c7d elementor-widget elementor-widget-text-editor\" data-id=\"ac84c7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">When Tilly Wilson is asked about the origins of the home decor accessories business she set up, the CEO of Collecting Seashells always tells people it all started with a lantern. \u201cI couldn\u2019t find one I wanted for our garden,\u201d she explains.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ffe165c\" data-id=\"ffe165c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-798f61b elementor-widget elementor-widget-image\" data-id=\"798f61b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"622\" height=\"606\" src=\"https:\/\/www.decisionmagazine.co.uk\/wp-content\/uploads\/2026\/06\/Hub-Seashells-Tilly.jpg\" class=\"attachment-large size-large wp-image-3577\" alt=\"\" srcset=\"https:\/\/www.decisionmagazine.co.uk\/wp-content\/uploads\/2026\/06\/Hub-Seashells-Tilly.jpg 622w, https:\/\/www.decisionmagazine.co.uk\/wp-content\/uploads\/2026\/06\/Hub-Seashells-Tilly-300x292.jpg 300w\" sizes=\"(max-width: 622px) 100vw, 622px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-de693b0 elementor-widget elementor-widget-spacer\" data-id=\"de693b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a1e7da elementor-widget elementor-widget-heading\" data-id=\"0a1e7da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/indd.adobe.com\/view\/52528840-d2a9-4b57-8ce1-e2ab6f3e7915\" target=\"_blank\">Defining A Real Sense of Purpose<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-329d83a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"329d83a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-459e324\" data-id=\"459e324\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-402648a elementor-widget elementor-widget-image\" data-id=\"402648a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"221\" src=\"https:\/\/www.decisionmagazine.co.uk\/wp-content\/uploads\/2026\/06\/GeoCento-Kim_Partington-copy-300x221.jpg\" class=\"attachment-medium size-medium wp-image-3578\" alt=\"\" srcset=\"https:\/\/www.decisionmagazine.co.uk\/wp-content\/uploads\/2026\/06\/GeoCento-Kim_Partington-copy-300x221.jpg 300w, https:\/\/www.decisionmagazine.co.uk\/wp-content\/uploads\/2026\/06\/GeoCento-Kim_Partington-copy.jpg 591w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8c56a2d\" data-id=\"8c56a2d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57debfb elementor-widget elementor-widget-text-editor\" data-id=\"57debfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">\u201cIf values are exaggerated on a company\u2019s website that will distort the eventual experience which the customer is expecting and the relationship you will have with them,&#8221; says Kim Partington, chief executive of Geocento.&#8221;<\/p><p class=\"p1\">&#8220;A company needs to give people confidence that there is something real there and that\u2019s where good marketing comes in, to articulate rather than create those values.&#8221;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-f37aa83 elementor-widget elementor-widget-spacer\" data-id=\"f37aa83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb459b4 elementor-widget elementor-widget-heading\" data-id=\"eb459b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/indd.adobe.com\/view\/8a8deb04-a5c0-44f3-b5c3-ef9b45d3984b\" target=\"_blank\">Getting A Positive Message Out There<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-40133bd elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"40133bd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d101c55\" data-id=\"d101c55\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e23ccca elementor-widget elementor-widget-text-editor\" data-id=\"e23ccca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">When a CEO sits down with a leadership team, how do they consciously move the discussion from \u2018why cyber matters\u2019 to \u2018how we use security to help the business run better\u2019? Two managed service providers share their thoughts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-14308e0\" data-id=\"14308e0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e3389e6 elementor-widget elementor-widget-image\" data-id=\"e3389e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"470\" height=\"787\" src=\"https:\/\/www.decisionmagazine.co.uk\/wp-content\/uploads\/2026\/06\/3D-cover-Timeless-Cyber-security.jpg\" class=\"attachment-large size-large wp-image-3579\" alt=\"\" srcset=\"https:\/\/www.decisionmagazine.co.uk\/wp-content\/uploads\/2026\/06\/3D-cover-Timeless-Cyber-security.jpg 470w, https:\/\/www.decisionmagazine.co.uk\/wp-content\/uploads\/2026\/06\/3D-cover-Timeless-Cyber-security-179x300.jpg 179w\" sizes=\"(max-width: 470px) 100vw, 470px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c314f9 elementor-widget elementor-widget-spacer\" data-id=\"7c314f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e916e16 elementor-widget elementor-widget-heading\" data-id=\"e916e16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/indd.adobe.com\/view\/37244294-a9c5-4290-83f5-972281d44058%20\" target=\"_blank\">Success?  Arguably There's More To It Now<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-cbd235a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"cbd235a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f2e3592\" data-id=\"f2e3592\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e20aa87 elementor-widget elementor-widget-image\" data-id=\"e20aa87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"290\" height=\"300\" src=\"https:\/\/www.decisionmagazine.co.uk\/wp-content\/uploads\/2026\/06\/Pic-Jenson-sarah-barber-copy-290x300.jpg\" class=\"attachment-medium size-medium wp-image-3580\" alt=\"\" srcset=\"https:\/\/www.decisionmagazine.co.uk\/wp-content\/uploads\/2026\/06\/Pic-Jenson-sarah-barber-copy-290x300.jpg 290w, https:\/\/www.decisionmagazine.co.uk\/wp-content\/uploads\/2026\/06\/Pic-Jenson-sarah-barber-copy-768x793.jpg 768w, https:\/\/www.decisionmagazine.co.uk\/wp-content\/uploads\/2026\/06\/Pic-Jenson-sarah-barber-copy.jpg 968w\" sizes=\"(max-width: 290px) 100vw, 290px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1f0fe4a\" data-id=\"1f0fe4a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e92fd89 elementor-widget elementor-widget-text-editor\" data-id=\"e92fd89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p2\">&#8220;What is business success? Historically it would have been creating the most profitable company possible. Now other factors, such as job creation, how a business contributes to society, its culture, and the impact it has on all of its stakeholders have to be taken into consideration.<\/p><p class=\"p2\">\u201cThat doesn\u2019t have to result in a negative impact on the ability of a company to be highly profitable. Quite the opposite,&#8221; says Sarah Barber, Chief Executive, Jenson Funding Partners.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-06d04ca elementor-widget elementor-widget-spacer\" data-id=\"06d04ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c40623 elementor-widget elementor-widget-heading\" data-id=\"0c40623\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/indd.adobe.com\/view\/1c19e68b-7ce3-4db6-b0f4-3637b8ce9d21\" target=\"_blank\">Discovering Your Own Army Of Experience\n<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-140f845 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"140f845\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1fa1710\" data-id=\"1fa1710\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9905c96 elementor-widget elementor-widget-text-editor\" data-id=\"9905c96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">\u201cLooking back, I now know that without realising it, I was building up my strength for this, to have an army of experience behind me to start my own business. I believe every experience has a purpose,\u201dsays Rita Kohli, founder of The Mortgage Stop, \u201ceven if it\u2019s just being able to work out how to turn a negative situation into a positive.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-817b7c0\" data-id=\"817b7c0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-860994b elementor-widget elementor-widget-image\" data-id=\"860994b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"591\" height=\"578\" src=\"https:\/\/www.decisionmagazine.co.uk\/wp-content\/uploads\/2026\/06\/Rita-Kohli.jpg\" class=\"attachment-large size-large wp-image-3581\" alt=\"\" srcset=\"https:\/\/www.decisionmagazine.co.uk\/wp-content\/uploads\/2026\/06\/Rita-Kohli.jpg 591w, https:\/\/www.decisionmagazine.co.uk\/wp-content\/uploads\/2026\/06\/Rita-Kohli-300x293.jpg 300w\" sizes=\"(max-width: 591px) 100vw, 591px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-449ecd7 elementor-widget elementor-widget-spacer\" data-id=\"449ecd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e01c61b elementor-widget elementor-widget-heading\" data-id=\"e01c61b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Back of the book<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f694564 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"f694564\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0cf5c37\" data-id=\"0cf5c37\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c63dac7 elementor-widget elementor-widget-image\" data-id=\"c63dac7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/indd.adobe.com\/view\/e3d3e963-d4e1-4af3-b686-15d8624763e3\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"83\" src=\"https:\/\/www.decisionmagazine.co.uk\/wp-content\/uploads\/2024\/12\/Story-15-Jottings-300x83.jpg\" class=\"attachment-medium size-medium wp-image-3153\" alt=\"\" srcset=\"https:\/\/www.decisionmagazine.co.uk\/wp-content\/uploads\/2024\/12\/Story-15-Jottings-300x83.jpg 300w, https:\/\/www.decisionmagazine.co.uk\/wp-content\/uploads\/2024\/12\/Story-15-Jottings-1024x282.jpg 1024w, https:\/\/www.decisionmagazine.co.uk\/wp-content\/uploads\/2024\/12\/Story-15-Jottings-768x212.jpg 768w, https:\/\/www.decisionmagazine.co.uk\/wp-content\/uploads\/2024\/12\/Story-15-Jottings.jpg 1259w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-654b1f5\" data-id=\"654b1f5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ed4f17 elementor-widget elementor-widget-text-editor\" data-id=\"1ed4f17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Some largely irreverent thoughts about business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-c75122b elementor-widget elementor-widget-spacer\" data-id=\"c75122b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ff5bb0 elementor-widget elementor-widget-heading\" data-id=\"2ff5bb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/indd.adobe.com\/view\/f77ccda0-a2a1-4aa0-824a-692d887ac0dc\" target=\"_blank\">The Art Of Wallpaper <\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c6b289f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c6b289f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d0ee643\" data-id=\"d0ee643\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f5dc0ad elementor-widget elementor-widget-text-editor\" data-id=\"f5dc0ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">The antithesis to mass production whose designs are still have printed today.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ecbad5 elementor-widget elementor-widget-spacer\" data-id=\"9ecbad5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4f9261 elementor-widget elementor-widget-heading\" data-id=\"f4f9261\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/indd.adobe.com\/view\/069625f8-201d-4074-b512-26d70f904f79\" target=\"_blank\">Behind The Wheel <\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8aadd10 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"8aadd10\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-374ffe0\" data-id=\"374ffe0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-766fa95 elementor-widget elementor-widget-image\" data-id=\"766fa95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"269\" height=\"300\" src=\"https:\/\/www.decisionmagazine.co.uk\/wp-content\/uploads\/2026\/06\/Pic-Car-Gina-269x300.jpg\" class=\"attachment-medium size-medium wp-image-3582\" alt=\"\" srcset=\"https:\/\/www.decisionmagazine.co.uk\/wp-content\/uploads\/2026\/06\/Pic-Car-Gina-269x300.jpg 269w, https:\/\/www.decisionmagazine.co.uk\/wp-content\/uploads\/2026\/06\/Pic-Car-Gina.jpg 477w\" sizes=\"(max-width: 269px) 100vw, 269px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fb55be7\" data-id=\"fb55be7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2991f89 elementor-widget elementor-widget-text-editor\" data-id=\"2991f89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Gina Citroni, CEO of Amplicon Liveline remembers her first car, and reveals her favourite.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-943de36 elementor-widget elementor-widget-spacer\" data-id=\"943de36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e21288 elementor-widget elementor-widget-heading\" data-id=\"6e21288\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/indd.adobe.com\/view\/6b5a30eb-cade-4caa-a37d-1cb2097f4dde\" target=\"_blank\">Back of the Book - The Guest, Vacationist, Gastronomist\n<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-34f92ae elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"34f92ae\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d4e9870\" data-id=\"d4e9870\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56521af elementor-widget elementor-widget-image\" data-id=\"56521af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/indd.adobe.com\/view\/6b5a30eb-cade-4caa-a37d-1cb2097f4dde\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"488\" src=\"https:\/\/www.decisionmagazine.co.uk\/wp-content\/uploads\/2023\/11\/Back-of-the-book-image-1024x488.jpg\" class=\"attachment-large size-large wp-image-2867\" alt=\"\" srcset=\"https:\/\/www.decisionmagazine.co.uk\/wp-content\/uploads\/2023\/11\/Back-of-the-book-image-1024x488.jpg 1024w, https:\/\/www.decisionmagazine.co.uk\/wp-content\/uploads\/2023\/11\/Back-of-the-book-image-300x143.jpg 300w, https:\/\/www.decisionmagazine.co.uk\/wp-content\/uploads\/2023\/11\/Back-of-the-book-image-768x366.jpg 768w, https:\/\/www.decisionmagazine.co.uk\/wp-content\/uploads\/2023\/11\/Back-of-the-book-image-1536x732.jpg 1536w, https:\/\/www.decisionmagazine.co.uk\/wp-content\/uploads\/2023\/11\/Back-of-the-book-image-2048x975.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9308add elementor-widget elementor-widget-text-editor\" data-id=\"9308add\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Four hotels, four restaurants, two countries, three buildings.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cc42c89 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cc42c89\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8b7ffa2\" data-id=\"8b7ffa2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>WOW! What AI Thinks It Looks Like As A Real Person It&#8217;s probably only a matter of time before AI is able to assume a more recognisable human form. What better means of preparing ourselves than to find out by asking ChatGPT for a photograph of itself. Click here to read this article LATEST ARTICLES [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-3548","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.decisionmagazine.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/3548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.decisionmagazine.co.uk\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.decisionmagazine.co.uk\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.decisionmagazine.co.uk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.decisionmagazine.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3548"}],"version-history":[{"count":26,"href":"https:\/\/www.decisionmagazine.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/3548\/revisions"}],"predecessor-version":[{"id":3701,"href":"https:\/\/www.decisionmagazine.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/3548\/revisions\/3701"}],"wp:attachment":[{"href":"https:\/\/www.decisionmagazine.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}